Brand restiling for Novobox

Restiling of the branding for the leading company in the jewelry packaging sector. Evolution of the logo formed by a graphic symbol that shows 2 interlaced rings, by a new graphic element that maintains the idea of ​​the rings, but inside a box to give more presence to the company’s product. We changed the corporate color range to new values, in order to take the brand into a higher quality positioning, betting on a Premium segment.

Typographic evolution, preserving the serifs but with a typography with more body, more contemporary and with a better reading. We add value to the brand concept through the creation of a claim which details the offer of the brand.