Design of catalogs for insurer
Under the strict rules of style of this Dutch insurance company, we developed and evolved graphical concepts to be able to get closer to the national public to whom we were addressing. Creation of graphics and illustrations, and search for images that will focus on the target audience that in this case are professionals mainly of medical areas. In spite of the quantity and technicality of the contents presented in this catalog, a very visual and attractive document has been designed thanks to the study carried out to transcribe technical details in graphic resources, to the graphic design and to the layout that are dosed and ordered.
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