Lettering and promotional sticker design
Creation of a promotional element for the bcool hostels chain. Development of concept, communication and lettering for the central phrase and original illustrations for this project. Based on the target, the promotional element chosen is an adhesive that will publicize in a cool way the Hostels chain, and on its back (“transport” paper) it presents a promotion of the hostel to capture direct reservations.This way the two sides of the adhesive are used to communicate.
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