A brand is commonly associated with the logo or graphic representation of a company. However you should not just stay there. The logo is the main identifier of a company, product, service or entity along with other corporate elements such as slogan, graphics and graphic implementation on corporate elements such as offices, shops, vehicles, clothing, corporate stationery, commercial communication elements , technical, internal, etc. Branding is the sum of all the qualities, values and ideas of the company, the product or service it represents for the consumer or end customer.
Therefore, in order to create a brand, all these aspects will be taken into account through the consulting process, in which an analysis of the sector, the customer and its environment is carried out. From there we establish the positioning of the brand in the market, target audience to give focus, competitive advantages from which will establish guidelines for developing naming, branding, trademark registration, as well as its Corporate Identity, graphic applications and communications mentioned above in addition to the style manual.